"I don’t think it’s an exaggeration to say that the automotive industry will see more change in the next ten years than it’s experienced in the past hundred. I aim to identify some of the issues in this book so that you’re better prepared to navigate these changes.

I believe there is a clear path ahead, but it will take progressive thought leadership and proactive action to anticipate and prepare for that future. Those who anticipate change and adapt accordingly will be best positioned to survive — and ultimately to prosper." - Steve Greenfield